What is in a brief
Every brief has the same parts. The goal decides which parts go deepest.
| Part | What you get |
|---|---|
| Company | Product, positioning, key features, offer and trust signals, each marked as stated by the company, observed or inferred. |
| Market and buyers | Buyer segments, keywords grouped by facet, and the questions buyers search about the category and the brand. |
| Problems | Problems the product solves and what frustrates buyers about the category. |
| Brand perception | Complaints, praise and public mentions of the brand. |
| Competition | Direct, adjacent and status-quo competitors, why each competes, and how buyers compare them. |
| Audience | Questions, objections with answer angles, selection criteria, expectations, triggers and real buyer quotes. |
| Playbook | Communities to be active in, search queries to track, a messaging matrix, an action queue and reply guardrails. |
| Evidence | Every source behind the brief, with links you can open yourself. |
How it works
Step 1
Free preview
Enter the site and a goal. We show how we understood the business: type, product, buyer, features and named competitors.
Step 2
Full brief
Confirm your email and start the brief. It takes 10 to 20 minutes; you can leave the page.
Step 3
Use it
Read it here, copy it for your AI assistant with the claim rules included, download JSON or CSV, or share a private link.
For agencies and teams
Doing SEO, content or Reddit work for clients? Run briefs for a whole client list instead of one site at a time.
- Batch processing. Send a list of client sites and a goal for each; get one brief per site.
- API. The same JSON you see on this page, delivered to your tools and your own AI workflows.
- Spend per end client. Usage is tracked per client, so you can bill it through or set a budget per account.
Tell us what you need and we will reply with access and volume pricing.